What's The Best Way To Determine E-Commerce Shipping Costs?

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What’s The Best Way To Determine E-Commerce Shipping Costs?

By Susan Ladika on October 28th, 2011 at 11:30 am

As anyone who runs an eCommerce site can tell you, calculating shipping costs can be one of the most complicated aspects of the entire transaction. Charge too little, and you won't be able to cover your costs. Charge too much, and you can drive shoppers away. In fact, a survey done for PayPal earlier this year found that more than 40 percent of online shoppers had abandoned their carts in midstream, most frequently due to high shipping costs. The average price of the goods that were abandoned exceeded $100. .

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