Trusted Answers From Licensed Business Professionals
Getting new customer leads is a common problem that many new and existing businesses face. They may have a great product or service, but not the right marketing plan and process in place. There are many different ways to generate leads. The most notable ways include word of mouth referrals, advertising, forming alliances, networking, public relations, social media to some extent and then good old direct sales (i.e. cold calling). The method that’s most appropriate for your business will depend on the size of your company, your industry, budget and specific goals. However, let's focus on the two factors that are most important to small businesses in choosing a starting point: time and cost. Which method will take the least amount of time and also cost the least in the short-term? .
